Prepared for Sadia Jabbar Qasim, Founder & Creative Director
We came across Mussarat on Instagram and spent some time on your store. The brand story is beautiful, and the product fills a real gap. But a few issues are quietly costing you orders, and one of them is urgent.
A quick outside-in review of mussaratlingerie.com, the way a new customer would experience it. Ordered by how much each one affects sales.
Choosing card at checkout sends shoppers to unumpay.alche.cloud, which shows "No Payment Provider Available". Your footer promises Visa and Mastercard, so every customer who trusts that and tries to pay is lost at the final step.
The vision section ends with Let me know if this updated version resonates with you!
It reads as copied text and undercuts a very personal founder story. The list above it has also lost its line breaks, so the points run together.
"Underwears" in the menu, "Mukkamal" in the menu but "mukammal" in the link, and Musarrat and Mussarat both used. Small, but they add up for a premium brand.
You already have a WhatsApp chat button, which is great for private fit questions. The next step is automatic WhatsApp confirmation for cash on delivery orders, which cuts fake orders and failed deliveries.
You already have a development partner, and we respect that. Pick whichever works best for you.
Our team takes the issues above and resolves them directly on your Shopify store.
We share our findings and work alongside your existing team so nothing gets duplicated.
Ideas we'd explore next, built around how women in Pakistan actually shop for innerwear.
A few private questions that recommend the right bra and size. It replaces the measuring tape step that stops many shoppers from ordering.
Order confirmations, COD verification and abandoned cart reminders on WhatsApp, written in a tone that respects privacy.
The tribute to your mother is the heart of the brand. A dedicated founder page and short-form video series would give it the space it deserves.
Clear bra and underwear pairing on every product page, so the Mukammal set idea works across the whole range and order values go up.
IT Walay is a Lahore-based Shopify Select Partner agency working with fashion and women-led brands in Pakistan and abroad. Two of them are in your space.
Pakistani online lingerie store for bras, shapewear and sleepwear, home of the IFG brand.
intimatefashions.pk
Post-mastectomy and post-surgery bras and loungewear, designed for comfort after treatment.
meadowforall.comAlso: Saareeka, The Farmette, Dear Neighbour
IT Walay is a Shopify Select Partner agency. We build, fix and grow Shopify stores for brands in Pakistan, the UK, the US, Europe and Australia.
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